We might wrap it up as a lack of time, or a lack of direction, or lack of need, but not marketing often boils down to the same thing - the fear of being seen. It’s a mindset thing. Marketing is the way you build a bridge to the business you want to run. Here’s another way of looking at it.

In these turbulent times should you lower your rates or change your offer? Or should you keep holding out for your ideal clients? Tips for attracting your hero clients.

Businesses that really connect with people put their clients and customers at the centre of all they do. How do you do that? By talking to the people you serve; asking them the right questions and listening hard. The single most useful thing that you can do to inform your marketing, and indeed your whole business, is to invest in customer feedback.

Building a reputation depends upon getting known. Do one thing well, draw a community around it and you’ll be on your way to building a brand.

But getting known for one thing depends upon you talking about that one thing, not just once, but for weeks and months and years. How can you do that without boring your audience, or, just as importantly, without boring yourself!

When there’s so much that you could say it can be hard to know where to focus your limited time. You know that digital marketing relies on creating and sharing a steady stream of content, but what content and when?

When it comes to websites, sales pages are often overlooked. Home pages get all the attention and design love, ‘about’ pages get all the storytelling magic, but sales or ‘our services’ pages push people away.  Here’s how to write pages that encourage people to buy from you.