People have always named ‘finding the time’ as the biggest barrier to creating content. There are always so many other things to do when you’re running a business. ‘Finding the time to write’ slips all too easily down the to-do-list. Ideas to help you use your writing time to your best advantage.

Imposter Syndrome is everywhere, and it’s got some new guises. There’s the ‘anything I say right now feels irrelevant compared to what’s going on in the world’ version. There’s a debilitating ‘I’ve lost all my confidence’ strain.

If you’re thinking ‘there are real heroes emerging all around us, I’m not expert/brave/important enough to add anything worthwhile’ I’m not surprised that you’re finding it hard to write anything at all.

This might help.

I get it. You’re worried about your business, your life, the universe and everything. Emotional, stressed, overtired, trapped, anxious - you’re finding it hard to focus on anything, let alone writing for a business that’s feeling scarily precarious.

But if you want to write now - and there are lots of reasons why you might - here are some pointers on where to put your attention.