Businesses that really connect with people put their clients and customers at the centre of all they do. How do you do that? By talking to the people you serve; asking them the right questions and listening hard. The single most useful thing that you can do to inform your marketing, and indeed your whole business, is to invest in customer feedback.

What does your business stand for? Would a manifesto help you tell your story? Here’s how to write a meaningful manifesto for your business.