Blog
Welcome to my blog. Make yourself at home.
You’ll find ideas, inspiration and practical advice to help you use what you write to build a business that you love.
writing contentmarketing businessdevelopment mindset website story
The Irresistible Power of the Founder’s Story
When it comes to telling stories to build your business, the founder or origin story is one of the most powerful. It can be the hook that pulls in investment, and the glow that attracts the best talent. Founder stories can make brands famous, with the owner’s personal story of how and why they started becoming part of business folklore.