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https://images.squarespace-cdn.com/content/v1/5de107f16afddc171faabcba/1576511119920-WODTOEJ5LZ1DDRY2W555/Keyword_STRATEGY.jpg Home https://images.squarespace-cdn.com/content/v1/5de107f16afddc171faabcba/1576511187303-KIWBKFPLG166DVQ3IJDM/Keyword_MESSAGE.jpg Home https://images.squarespace-cdn.com/content/v1/5de107f16afddc171faabcba/1576150313798-V4Q5VMWVP0UNIQLPZ8RW/Valuable+Content+book.png Home - Read the Valuable Content Marketing Book “Valuable Content Marketing goes beyond words and lofty vision. It tells you what to do. In a landscape growing increasingly crowded by noise, this gets you to a higher ground.” Chris Brogan, CEO, Owner Media Group https://images.squarespace-cdn.com/content/v1/5de107f16afddc171faabcba/1576495607502-8HWEFB06LB0V78NS9A95/Halftone+BG_soft_courses.jpg Home https://images.squarespace-cdn.com/content/v1/5de107f16afddc171faabcba/1575388562283-UQNX5LXW3R056L491VVV/cactus.jpeg Home https://images.squarespace-cdn.com/content/v1/5de107f16afddc171faabcba/1601034645674-5RG6X1WF68BGBPHZX9EC/typewriteriStock-1203966740.jpg Home https://images.squarespace-cdn.com/content/v1/5de107f16afddc171faabcba/1575388230302-J6YQEWLJXAU42G5N230I/coffee+cup.jpg Home https://www.sharontanton.co.uk/about-us daily 0.75 2020-09-25 https://images.squarespace-cdn.com/content/v1/5de107f16afddc171faabcba/1576147800827-J3J265E27O5KAU8BXIXY/Sharon-Tanton.jpg About Me https://www.sharontanton.co.uk/home daily 0.75 2019-11-29 https://images.squarespace-cdn.com/content/v1/5cdb0c28d86cc941784b980a/1557964844959-NT8QMZQFUM3CCSO6AFJ4/image-asset.jpeg Home - “I’m now debt-free and saving for a home because of your help. Thank you, Degraw!” – Clare A. https://www.sharontanton.co.uk/our-services daily 0.75 2019-11-29 https://www.sharontanton.co.uk/content-marketing-reboot daily 0.75 2019-11-29 https://images.squarespace-cdn.com/content/v1/5de107f16afddc171faabcba/1575386524861-4Q1OK92HI8R09UZAD3D6/Screen%2BShot%2B2019-11-18%2Bat%2B15.17.53.jpg Strategic marketing reboot - How does it work? Scope Initial meeting to talk through your requirements and goals. I’ll ask you lots of questions to help me understand you, your business and your ambition. We’ll talk about your ideal clients, and who you want to engage through your marketing. Where are you now? I’ll review your current website and digital footprint (e.g. Twitter, LinkedIn, newsletters, etc.) to give you a clear, independent view of the message you’re sending out into the world. Who do you want to connect with? I’ll research into your market, your competitors and your audience. Understanding your ideal client and her challenges is key to marketing that gets results https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562685614642-K2SSG720H4HEGI2B7P7W/20140301_Trade-151_0124-copy.jpg Strategic marketing reboot - What will you get? 4. Clarity Report benchmarking how you’re doing, and highlighting areas for improvement. 5. A plan for your website The report includes suggested changes to website copy and structure, changes to content marketing activities, ideas for new content. 6. Strategic planning workshop Workshop to discuss findings, and to draw up your plan of action. Face-to-face in Bristol, via Zoom if not. https://www.sharontanton.co.uk/general-4 daily 0.75 2019-12-02 https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562685630388-B9SG9KEVIYIE8V1E242C/20140301_Trade-151_0124-copy.jpg Content marketing coaching - How it works Let’s talk Initial chat to see if we can work well together. Planning to reach your goals Workshop to discuss your business and goals, and to map out your content strategy and plan of action (I’ll send you some questions to answer before we meet up so you’re ready for the session) Face to face in Bristol, via Zoom if not. Coaching Ongoing support – either face to face or via Zoom It all start with understanding where you are now and where you’re heading. https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562685614642-K2SSG720H4HEGI2B7P7W/20140301_Trade-151_0124-copy.jpg Content marketing coaching - What will you get? 4. Stay on top Monthly meetings to help you stay on top of your strategic marketing content goals 5. Support with your content creation Ideas generation, a sounding board, best practice techniques, support to help you get the most from the content you’re creating 6. Accountability Creating and sharing valuable content is a longterm strategy, and it can be tough keeping it up on your own. If you’re coached by me, I’ll be in your corner. https://www.sharontanton.co.uk/message-creation daily 0.75 2019-12-03 https://images.squarespace-cdn.com/content/v1/5de107f16afddc171faabcba/1575385899467-JYCAEYXKDIVA1IF97OZK/20140301_Trade-151_0124-copy.jpg Message creation - How does it work? Initial chat to talk through your requirements. 1 • Explore Workshop to understand the way you’re telling your business story now, and to define your goals. We’ll dig into your ideal client/customer, and draw up a list of people that I can interview to shape your message. 2 • Listen Phone interviews with clients/customers. Transcripts of interviews. 3 • Research Research into your market and your competitors. Analysis of transcripts to uncover your message and story from your clients’ point of view. https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562685614642-K2SSG720H4HEGI2B7P7W/20140301_Trade-151_0124-copy.jpg Message creation What will you get? 4. Copywriting Key copy for website – About Us, About You, elevator pitch, social media profiles. Opportunities for your brand. Ideas for new content. 5. Your messaging blueprint Report containing transcript analysis, your message and story, guidance on tone of voice. 6. Action plan Workshop to discuss findings, and to draw up your plan of action. Face to face in Bristol, via Zoom if not. https://www.sharontanton.co.uk/book daily 0.75 2019-12-03 https://images.squarespace-cdn.com/content/v1/5de107f16afddc171faabcba/1576498360171-LA12SWK72GZN9SXJ2F1K/Valuable+Content+book.jpg Book https://images.squarespace-cdn.com/content/v1/5de107f16afddc171faabcba/1576498567574-JV176AAKN8L28ZMDSVA5/VC+Book+illus+02.jpg Book - A powerful marketing approach. In this completely revised Second Edition, Sharon and Sonja bring you fresh thinking, new tools and case studies from around the world to help you make sense of this powerful marketing approach, so the customers you really want are drawn to you. No hard sell required. https://images.squarespace-cdn.com/content/v1/5de107f16afddc171faabcba/1575637688824-W5WP7BQFZ0F8NWC8YWS7/VC+Book+Launch.jpg Book - Review of Valuable Content Marketing “This book presents both the big picture and the nitty-gritty of content marketing for small businesses. If you’re unsure where to start with marketing your business online or your current content doesn’t generate enough interest in your business, then start with this book. You won’t be disappointed.” – Henneke Duistermaat, Enchanting Marketing https://images.squarespace-cdn.com/content/v1/5de107f16afddc171faabcba/1576500777186-LYMYSYHVXASM4WAKU7W3/Valuable+Content+Book+Award.jpg Book https://www.sharontanton.co.uk/courses daily 0.75 2021-03-26 https://images.squarespace-cdn.com/content/v1/5de107f16afddc171faabcba/1616752428744-OE493UGC4NA0WCFX0MKV/Sonja+and+Sharon-edit.jpeg Courses - The School of Valuable Content Free your ideas. Change the world. https://images.squarespace-cdn.com/content/v1/5de107f16afddc171faabcba/1605025422892-FQ147N0N15O201BJ2SHJ/Be-more-valuable-1024x539.jpg Courses https://images.squarespace-cdn.com/content/v1/5de107f16afddc171faabcba/1605024873396-67SG4PFZZ89TTMUWL9B5/contentcalendar.png Courses https://images.squarespace-cdn.com/content/v1/5de107f16afddc171faabcba/1576498212428-YXTNJ29TMV0VXUGWQF14/HELP+NOT+SELL.jpg Courses https://images.squarespace-cdn.com/content/v1/5de107f16afddc171faabcba/1575475432048-CEKMMR6P7NFN8XSLGJHF/Valuable-Manifesto.png Courses https://images.squarespace-cdn.com/content/v1/5de107f16afddc171faabcba/1576497523617-F1U13O78IHCG1BXLLR3X/VC+Book+illus+CONTENT+MKTG.jpg Courses https://www.sharontanton.co.uk/about-you daily 0.75 2020-09-28 https://www.sharontanton.co.uk/content-writing-club daily 0.75 2021-03-16 https://images.squarespace-cdn.com/content/v1/5de107f16afddc171faabcba/1609924463654-TUER4YPQAP6PWTCYSKQS/Content-252-edit.jpg Content Writing Club - Join me and Sonja every month We’re hosting a monthly Content Writing Club. We’ll be online for three hours on the third Thursday afternoon of every month, and we’d love you to join us. https://images.squarespace-cdn.com/content/v1/5de107f16afddc171faabcba/1609924596184-GAYFD6VW7ZK0U7NHIDKJ/Make-your-marketing-valuable-1024x539.jpg Content Writing Club - It’s your time How you use your Content Writing Club time is up to you, but in our experience three hours is the perfect length to: Write one blog Plan a series of blogs Write a newsletter (or two if they’re short!) Get a good chunk of a longer content piece written Work on your LinkedIn content and schedule a series of social media posts Edit and polish some blog drafts https://images.squarespace-cdn.com/content/v1/5de107f16afddc171faabcba/1609925760270-SFWHQ8BLD3UX5MIRZWHZ/VC-School-Crest-990x1024.jpg Content Writing Club - Is the Content Writing Club right for me? Yes, if You want to make writing a regular and productive habit You want to create and share content that helps you market and build your business You know that creating content consistently has proved difficult for you in the past You want a good way to keep yourself accountable You’d benefit from our support with your content creation You enjoy the encouragement of a group You want to become part of the School of Valuable Content family https://images.squarespace-cdn.com/content/v1/5de107f16afddc171faabcba/1609926491244-2JBD6D6ICC2UULUFMEM2/How-to-run-a-good-content-planning-meeting.jpeg Content Writing Club - 2021 dates 1300 to 1600 GMT on the 3rd Thursday of every month: January 21st February 18th March 18th April 15th May 20th Jun 17th July 15th Aug 19th Sep 16th Oct 21st Nov 18th Dec 16th https://www.sharontanton.co.uk/contact-us daily 0.75 2025-05-09 https://www.sharontanton.co.uk/services daily 0.75 2019-12-18 https://www.sharontanton.co.uk/services/content-marketing-coaching monthly 0.5 2020-09-18 https://images.squarespace-cdn.com/content/v1/5de107f16afddc171faabcba/1576512231412-W7O45JJY5BQC8774O750/Pitch%2Bpattern%2B1.jpg Services - Content Marketing Coaching https://images.squarespace-cdn.com/content/v1/5de107f16afddc171faabcba/1576512309742-QNBF7YYV2CRKBSHHQG46/Pitch.jpg Services - Content Marketing Coaching https://www.sharontanton.co.uk/services/message-creation monthly 0.5 2019-12-18 https://images.squarespace-cdn.com/content/v1/5de107f16afddc171faabcba/1576512453425-TGKDBX3U8IE9HJZLYYGJ/Circle%2B3.jpg Services - Message Creation https://images.squarespace-cdn.com/content/v1/5de107f16afddc171faabcba/1576512553130-DH4AY7S6U5JVPDCPL492/Pitch%2Bpattern%2B1.jpg Services - Message Creation https://www.sharontanton.co.uk/services/strategic-marketing-reboot monthly 0.5 2019-12-18 https://images.squarespace-cdn.com/content/v1/5de107f16afddc171faabcba/1576511923611-UK0JNRVLSBTBZLUXV4AN/Circle%2B4.jpg Services - Strategic Marketing Reboot https://images.squarespace-cdn.com/content/v1/5de107f16afddc171faabcba/1576511762509-8Z9BZH6XYPAK8DX36R0W/Circle%2B2.jpg Services - Strategic Marketing Reboot