Goal setting in business is powerful but the details of those goals are often confined to spreadsheets. And I find it hard to get motivated by numbers on a spreadsheet. So here’s an exercise that combines goal setting with creative writing. It will help you uncover what you really want to achieve, and can help you chart a way to make it happen.

Even if you’re committed to the idea of creating content to build your business, when it comes to actually doing it, writing can feel like a huge chore. We find all kinds of excuses to avoid it. Whether it’s no ideas or no time, or something else entirely, it’s really easy to find a hundred reasons not to write. Here’s how to make content creation easier and more enjoyable.